There’s nothing like bookish swag. When an author sends a printed Advance Reader Copy (ARC) or a book that I’ve won, sometimes they tuck little extras in with it. It’s often swag, like a bookmark or some other item. And sometimes, the author or sender gets creative with the package by giving it a pretty wrapper, bow, or even an attractive mailer. But coming up with new swag ideas that are fun, flat, and frugal isn’t easy.
Fun and frugal make sense for obvious reasons. But flat? Why? I remember writing to pen pals back when I was much (much!) younger. Getting a letter always made my day. We would write letters using fun stationery, and include pictures or cards, and we’d add doodles or use elaborate handwriting. What was the one thing we never sent? Items. Why? Because it was too expensive. Things haven’t become any cheaper since those days of pen pal writing (which I know dates me, but there was something special about getting real mail that someone wrote by hand. I text and DM, but it’s not as special. Anyway…)
So what are the rules and regulations concerning postage? Currently, a first-class stamp costs $0.73. For each additional ounce, it costs an extra $0.28. There are quite a few guidelines for parcels. An envelope is considered a parcel if it’s thicker than ¼” and weighs more than 3.5 ounces. If the contents are too inflexible to go through the machine, the package is considered a parcel. And last, if it’s non-rectangular, rigid, or lumpy, it’s considered a parcel.
Shipping parcels internationally is prohibitively expensive. A simple, under-one-ounce letter going to New Zealand costs $1.25—not terrible, but the heavier it gets, the more costly it becomes. And a letter will cost more or less depending on the country it’s heading to.
So now that USPS requirements are out of the way, it’s easy to see why flat swag is the easiest route to take to reward readers. It ships internationally without too much cost, it works for giveaways, preorder gifts, newsletter thank-yous, and Patreon perks, and readers appreciate it.
What flat swag ideas could you come up with to put in those envelopes to say thanks or delight readers? Once you’ve tucked in a bookmark or two, it’s difficult to create unique ideas that are under ¼” thick.
Here are 20 ideas that are flat, lightweight, easily mailable (fits in a standard envelope) *, and inexpensive.
*It’s possible to purchase big 5”x7” envelopes. I used them for my last launch team and since they’re bigger, everything fit inside neatly.
Bookishly Themed: Stickers/Bookmarks/Cards
- Stickers: art, quotes, or genre-themed designs (vinyl or paper); series-themed packs
- Bookmarks: printed with book covers, links, quotes, or series art (i.e., “collect all 5 bookmarks!”)
- Temporary tattoos: runes, symbols, logos, or insignias from your fictional world
- Mini Button Pins (w/ cardboard backing): still fits in padded envelope if thin
- Custom Stationery/Notepaper: themed around a faction, planet, or society
- Author Signature Plates: printed stickers readers can use to “autograph” their copy
- Quote Cards: high-impact quotes from the book with stylized backgrounds
World Building: Maps/Character Cards/Lore
- Character cards: like trading cards with stats, art and bios
- Exclusive Short Story Cards: QR code or URL linked to a digital-only bonus scene
- World Map Prints: folded or postcard-sized fantasy/sci-fi maps
- Die-cut Shapes: flat cutouts of spaceships, family pets, magical objects
- Foil Seals or Stamps: “official” guild seals, royal emblems, or rebel insignias
Interactive Elements: Quests/Recipes/Coloring pages
- Recipe Cards: “in-world” recipes (e.g., Elven Tea Bread, Space Pirate Ration Bars, etc.)
- Printable Coloring Pages: best when digitally delivered but can be printed and mailed
- Puzzle Clues/Secret Messages: interactive swag tied to promo game or campaign
- TBR Cards: cards with genre-themed reading prompts or challenges
Collectibles/Keepsakes: Mini Art Prints/Postcards/ID Badges
- Mini Calendars: small themed calendars with release dates and character art
- Mini Art Prints (4×6 or smaller): postcard-size character or world illustrations
- Postcards: with in-world messages, book quotes, or location artwork
- Access Passes/Badges: “Official” ID for readers—Space Cadet, Magic Initiate, etc
- BONUS IDEA—Coupons/Gift cards: if you sell merch or books on your website or have an Etsy shop
This isn’t an exhaustive list of flat swag ideas, but you don’t have to attempt the complete list. With my last release, I had an ARC review team I wanted to thank. I created a recipe card, added some wolf stickers and temporary tattoos from Amazon, and added a bookmark with an in-world tagline. To finish, I included a small card that said “thanks!” with a pretty seal on it. (Lesson I learned: The thickness of the wax seal matters. If it’s too thick, it exceeds the ¼” thickness limit. It also adds weight. It’s good to know for next time…)
Here are some bonus tips when creating your flat swag for readers:
- Bundle sparingly: include 2-3 items per envelope max to stay under weight limits (yes, I exceeded that—oops!—but stayed under the limit for most of the envelopes)
- Work with small printers: try Sticker Mule, Vistaprint, Moo, or local printers
- Use reusable designs: generic maps or lore pieces can work across multiple books
- Weigh your envelope: do a trial run with a digital postal scale or take a filled sample envelope to the post office and have them weigh it for you
- Add a personal touch: handwritten notes, wax seals, or themed stamps
- Go digital too: offer digital swag for international readers (PDF, printable art, or exclusive stories)
Have fun with the possibilities and consider unconventional ideas. One sticker or card or even a handwritten “thanks!” could create a special connection between the reader, the story, and you.
Are there any swag ideas I missed? What are your favorites? Share them in the comments or tag me; I’d love to add your flat swag ideas to my list!

Anyway, I digress. If being an eARC reader/reviewer sounds like something you’d like to be involved in, here’s a beautiful view of the cover, a little bit about the book, and a link you can click on to sign up.
In my newsletter this month, I chatted about why I’m choosing to pursue independent publishing. I have several reasons. One reason was because a freedom, one I always assumed would be available, seems to be on shaky ground.
There’s an audience for every subgenre of romance—romcoms, suspense, military, sports, bully, motorcycle clubs, and mafia (Don’t even get me started on those last three–that’s a whole ‘nother post!) Anyway, my point is whatever your preferred subgenre, there’s a sizeable group on social media that stands with you. Almost every romance subgenre references “book boyfriends,” as well. Readers dive into the fandom and enjoy these fictional characters with new content, fan art, book clubs, and discussions. The characters are perfect, swoony, and say and do all the right things (as long as they’re written and edited correctly!) 😉
Nashville influencer Kierra Lewis shared enthusiastic (and sometimes explicit) BookTok posts about the Seattle Kraken and player Alex Wennberg. The Kraken flew her out to see Game 4 of the second–round playoff series against Dallas. She held up a sign during the game with “Krack My Back” emblazoned across it. (A riff on the saying “Break my back,” which references vigorous… well, I’m sure you can fill in the blank.) When the Kraken lost, they flew Lewis home and stopped posting BookTok content. It was just as well, since they had received complaints about the players being objectified.
When Alex let it be known he was uncomfortable because of the “aggressive language”, the Kraken team issued its own statement. “Social media provides us with a great opportunity to connect with new audiences and we originally engaged with the BookTok community in this spirit. However, this is a good reminder that unintended consequences may arise. It is disappointing that a small percentage of online commenters crossed a line.”
I find news stories about Harry and Meghan’s exit from royal life, unusual weather, and the Anheuser-Busch controversy interesting.
I don’t know where Anheuser-Busch will go from here. They ignored the LGBTQAI+ community’s request for support. They also didn’t apologize to their current “fratty” customers, and instead fired two marketing employees in charge of the campaign. They’re spinning their wheels, afraid to make a stand and state where their support lies.

Princess Penelope has been the object of gossip and ridicule ever since she returned home in disgrace following her failed engagement to the Crown Prince of Imperia. When her father offers a new start in a country far across the sea, she has no choice but to accept.
But when I learned there would be a boxed set, with all three of my books plus some extra stories included, it was hard to imagine. Today that news is a reality as the

Can you think of anything better than more Fantasy and Sci-Fi titles to put under your Christmas tree?
After Burn was released, there was a flurry of emails between me and my publisher discussing this. I got to work and wrote four short stories about Brenna and beloved side characters. It was a lot of fun to flesh out the world of the Jasper Territory a bit more. I’m thrilled to share it all with you!

in, and Arvandus. Spending all that time with them made me imagine what else could happen to them. After finishing a story, I usually imagine different connecting points between characters and plot. Even my short story “Everwild” (which is in the anthology Mythical Doorways and is FREE, BTW…) is already a four-book series in my head. I have plenty of adventure and mayhem planned for half-fae Flint and full-fae Lila. I just can’t get all my projects written as quickly as I’d like.