Authortalk: The Seller of Secrets

Welcome to the first edition of Authortalk! I’ll be posting quarterly on small press and indie authors to showcase some of these fantastic lesser known writers.

Today, we’re focusing on author Sheri Yutzy! Her fascinating debut novel, The Seller of Secrets, releases on April 26. Here’s a little about the book.

Inspired by historical Florence, Italy, and based on legends of the Renaissance-era Medici family, The Seller of Secrets is a YA romantasy novel with a sensory and elemental–based magic system.

On the mystical island of Bardia, Bell Asbury’s sister is dying. A girl with an extraordinary but volatile gift for fusing magical elixirs, Bell was eleven when she accidentally struck her sister, Roza, with a magic that left her with an incurable illness. Six years later, she overhears her sister’s fiancé buying illicit ingredients for a brainwashing elixir. Alarmed and infuriated, Bell tries to end the engagement, but Roza’s fiancé is from a noble house, the sisters’ father is in debt, and their mother is eager to have a connection to a powerful family.

Desperate to find a cure for Roza’s disease and an antidote to the brainwashing elixir, Bell uncovers a tangled web of secrets that leads to a man called the Seller of Secrets and his plot to use the brainwashing elixir to force the entire island to obey him. Bell alone can create an antidote, but her experiments risk the sanity of those she loves.

Rian, an infuriatingly handsome spy, offers to help her defeat the Seller of Secrets. Although she knows Rian is a master of deception, Bell can’t stop herself from falling for him. But with so many things changing in her life, Bell doesn’t know who she can trust and who is working to control her gift.

Does that sound amazing? Sheri recently sat down with me to share more about the book, her writing, and what she loved best about the fascinating characters.

Hi Sheri! Thanks for spending some time with me. The Seller of Secrets was such a good book! I loved that it wasn’t a typical medieval setting and instead relied on a lush, coastal location/setting. So I have to ask, where did you get the idea for this book?

The setting of The Seller of Secrets was sparked by a trip I took to Florence, Italy, with my sister and now sister-in-law. The city was so magical and warm, I knew I had to write a story set there. It’s a YA Romantasy, and it’s woven with themes of power and responsibility, trust, and the nature of art, and Renaissance, Italy was the perfect backdrop for those elements. All the themes are things I’ve worked through in my own life. Exploring them through story helps me to process my own growth.

I’ve found that to be true as well. Was there anything you edited out of this book?

In early drafts, Rian was much more sinister and Bell less confident. Mary Weber did a developmental edit for me prior to finding my agent, and she showed me how strong Bell really was. My agent, Rebecca Lawrence, then helped me revise Rian until he was a better match for Bell!

Thank you so much for revising Rian—lol. (I’m not a fan of the dark “bad boy.”) Even though he was less sinister, he and the other characters kept me guessing whether or not they were good guys! You mentioned how Mary Weber helped you find Bell’s strength. Can you give us more insight into her?

Bell is fiercely honest, which may be my favorite thing about her. She’s one of the more innocent characters in the story, which was hard to write well and not overdo it, but I think her innocence works with her honesty. She’s not jaded. She’s hopeful. She believes the best about people. She’s one of my favorite characters but was actually hard to write. 

Interesting. I usually find villains hard to write. How did you get in touch with your “inner villain” to write the antagonist in this book?

This antagonist deceived himself to justify controlling everyone around him. I can find that same temptation in myself when things don’t go my way and I think, It would be so much simpler if everyone did it the way I want. My MC also faces this, so in a way, she shows a positive version of the antagonist.

I’m still laughing over your “inside thought.” Did you ever consider any other titles for this manuscript?

It was originally The Secret Seller, but we switched it to The Seller of Secrets for clarity.

I can see why that might be confusing. This book is your debut novel. How long did you write before you became published?

I started writing my first novel when I was fourteen, so eighteen years ago! I’ve had short stories published over the last ten years, but this is my very first novel.

We’re glad you kept at it—writing can be a long but fun ride. Do you have a playlist/composer or use any visual aids while you’re writing (i.e., maps, Pinterest, magazine pictures, etc.)?

I listen to certain artists for a long time, different ones for each book. I’m working on a woodsy YA fantasy right now, and my soundtrack is Gregory Alan Isakov. I use Pinterest boards when working out the plot, and then later when fine tuning descriptions. 

Pinterest is such a time-suck for me, but it really helps with visualization. As I mentioned, writing is a fun but hard profession. Aside from “keep writing,” what’s your best advice for aspiring writers?

Remember why you love doing this! The joy of creating a story you love truly is the best part.

I totally agree! What are your go-to writing resources that could help aspiring authors?

I highly recommend The Writer’s Sanctuary, run by Mary Weber and CJ Redwine. Also, any writing courses by Maggie Stiefvater–I’ve learned so much from her, and her courses are affordable and you can rewatch them. 

Writing courses are an excellent way to learn more, especially if you can’t afford a writing conference. How do you begin your stories? Are you a plotter or a pantser?

A recovering Pantser. In early years, I pantsed because it was easy, not because the plotting stifled my creativity. Now that I’m writing under deadline, I have no time to mess around. 🙂

Speaking of time, how long does it take you to write a book—from preliminary plotting to final proofread?

Tough question, it changes with every book! I would estimate a year if I worked on the same book the whole time. I usually brainstorm and plot while working on a previous book, then focus on drafting the new one, then take a break and edit another story while the first one sits.

Wow, you’re a multitasker! I can’t divide my attention like that, so kudos to you! Do you do any other creative activities other than writing?

I love to knit, bake, and garden.

You’ll be able to get into your garden soon, now that the weather is warming up. Before we go, one silly question: shoes or barefoot?

Barefoot!

 

Thanks so much, Sheri, for giving us more insight into your writing and your novel The Seller of Secrets. And congratulations on its release–it’s a great story!

Check out The Seller of Secrets here: https://www.amazon.com/Seller-Secrets-Sheri-Yutzy/dp/B0F8GK5392/

Pre-order The Seller of Secrets from Sheri’s favorite indie bookstore, The Bibliophile, and get a Mira Byler art print of Bell’s garden for free! https://shop.ohbibliophile.com/products/author/Sheri%20Yutzy

Sheri Yutzy is the author of atmospheric Young Adult fantasy books. She was born and raised as a Mennonite in Ohio, surrounded by beautiful Amish country. She read and wrote voraciously throughout her childhood and never doubted for a moment she would be an author. Sheri lives in a small Ohio city in an old Italianate home with her musician husband and four beautiful children. When she’s not writing, she’s tending her garden, baking something, or pulling her youngest children in their wagon.

Find Sheri online at Instagram @sheriyutzyauthor.

Website: https://sheriyutzy.com/

Instagram: https://www.instagram.com/sheriyutzyauthor/

Goodreads: https://www.goodreads.com/book/show/233894456-the-seller-of-secret

Facebook https://www.facebook.com/sherilynyutzy

Substack https://substack.com/@sheriyutzyauthor?utm_source=menu

 

What Anheuser-Busch Got Wrong

I find news stories about Harry and Meghan’s exit from royal life, unusual weather, and the Anheuser-Busch controversy interesting.

If you’re not familiar with this latter story, let me give you a short recap. In April, Bud Light’s (now ex-) marketing VP wanted to update Bud Light’s “fratty” and “out of date humor” image. Anheuser-Busch contacted transgender activist/social media influencer Dylan Mulvaney. In short order, a TikTok video surfaced of Dylan popping open a can of Bud-Light to celebrate 365 days of Girlhood. The result was not what AB expected. Kid Rock used cases of Bud Light for target practice, other celebrities spoke out against the campaign, and current customers expressed dissatisfaction. Bar owners pulled the beer from their shelves and refused to sell it. While a few celebrities offered support for Bud Light’s new campaign, the boycott against Bud Light was gaining steam.

At this point, Anheuser-Busch released a statement: “We are in the business of bringing people together over beer.” (Since I’m not a beer drinker, I can’t comment on the validity of this statement. I live near a Big Ten college, and usually when people are “brought together over beer,” it’s an opportunity for dumb decisions to be made.) So, what’s the thing Anheuser-Busch didn’t do? Issue a statement supporting their new campaign. Instead, they claimed the specialty cans decorated with Dylan’s face weren’t available for sale. (Um…so what?)

There was so much serious backlash and hate, Dylan left the country because it “didn’t feel safe” at home. Bud Light’s stock plummeted. They received the dreaded star at Costco (indicating it would be discontinued), and now they’re facing massive lay-offs.

Despite Anheuser-Busch’s expansive reach, they were unaware of their consumer demographic. According to The Wise Sage, otherwise known as Google, most beer drinkers are male and between the ages of 21-34 who enjoy sports, socializing, and humor. (Obviously, there also are plenty of conservatives drinking beer, proven by the boycott.)

So what happened here? A few interesting things.  1. Anheuser-Busch didn’t (to quote Shania Twain) “dance with one who brought you.” When the campaign turned into a five-alarm dumpster fire, they withdrew. Can you imagine those emergency marketing meetings?  2. Anheuser-Busch showed they don’t know their customers (or they aren’t aware of the current woke/anti-woke divide). Rather than pick a popular comedian or a young actor, they picked a social media influencer/activist.  3. In an effort to broaden their reach and make more money, they messed up by trying to fix something that wasn’t broken.

My heart goes out to Dylan. Sexual diversity/identity is a hot button issue. But nobody, regardless of how they identify themselves, should feel the need to leave their home because they feel unsafe.

I don’t know where Anheuser-Busch will go from here. They ignored the LGBTQAI+ community’s request for support. They also didn’t apologize to their current “fratty” customers, and instead fired two marketing employees in charge of the campaign. They’re spinning their wheels, afraid to make a stand and state where their support lies.

How would you have handled the situation, either the marketer’s request for Bud Light’s new image or the resulting dumpster fire? Leave your ideas in the comments below. (And if you want more articles like this, as well as book reviews and other news, sign up for my monthly newsletter! I’d love to stay in touch.)

The Firebrand Chronicles Boxed Set

I’ve got interesting and exciting news–the Firebrand Chronicles will be released as a boxed set! *cue the confetti, marching band, and awkward cartwheels*

After Burn was released, there was a flurry of emails between me and my publisher discussing this. I got to work and wrote four short stories about Brenna and beloved side characters. It was a lot of fun to flesh out the world of the Jasper Territory a bit more. I’m thrilled to share it all with you!

The three books of the Firebrand Chronicles will release with the four short stories on January 11, 2021 (just one more reason 2021 looks better than 2020) 🙂

We’ll be planning a fun release week, and I’ll be putting together an Instagram challenge. And for those of you who avoid IG like the plague? If I can expand the fun to Facebook, I’ll do that, too. 🙂

Keep your eyes on this website for more information coming soon. But if you want to be kept in the loop, come to the Facebook group The Pryomaniacs or sign up for my newsletter (the gray box on the right). We have giveaways, updates on upcoming books, and other bookish stuff.  We’d love to see you!

 

Thank You

       

I’ve been waffling on what to say here–it feels momentous! The blog tour is over, and Burn is in the wild.  I have All. The. Feels.  *blows nose inelegantly into a tissue*

Today is a day for celebrating!!!! Aside from the fact it’s the weekend, online schooling is almost over. Can I hear a heartfelt amen? *Cue marching band and confetti* (And yes, I can use as many exclamation marks as I want because I’m celebrating!!!)

Me, when I celebrate

Also me, when I celebrate during a pandemic

 

 

 

 

 

All you homeschooling mom and dads, props to you. Online schooling is hard, especially when you’re thrown into the deep end like we were.  Releasing a book, a series, is hard too and it never occurs in a vacuum. I’m so grateful to those who became a part of the “Firebrand team.” *voice wobbles and pulls out the tissue again* Sheesh.

My husband and my kids are my biggest supporters. This isn’t lip service. They read the books, give encouragement, and act as stand-ins when I have to stage fight scenes. (My kids think I’m weird, but they’re avid cosplayers so I see them walking around the house in wigs and black and white face paint. The apples haven’t fallen far from the tree. Lol!) Their support is huge because they’re the ones who suffer the most when the laundry doesn’t get done or I don’t cook because of deadlines or a scene has to be written–RIGHT NOW.

My supportive parents encouraged me to be creative and imaginative. Mom and Dad, thank you for letting me daydream and write and read stacks and stacks of library books until my eyes crossed. <3

When I pitched at Realm Makers in Villanova, PA (2016!), Michele Harper (and the entire L2L2 Publishing team) were so encouraging. At that point, I’d been out of the writing conference loop for almost ten years, had two children, and switched genres (from romance to joining the dark side of speculative fiction. Lol!). BTW, if you’ve never been to a writer’s conference, Realm Makers is one of the best out there–not just because of great classes and content, but also because the people are nice people. (You might think that’s a given. I’m speaking from experience–it’s not that way everywhere.)

Also, if you’ve beta read or critiqued the Firebrand Chronicles, blogged or posted on social media, left a book review, gushed about them to a friend, or stopped me on the street to say you liked the book or asked about the next one–THANK YOU. Knowing my stories gave you the chance to escape to Linneah with Brenna and Baldwin for a few hours is a huge honor.

It’s a bit bittersweet leaving them behind, but I hope BURN’s ending is everything you longed for.

As mentioned in L2L2 Publishing’s most recent post, the Firebrand Chronicles is being gathered into a beautiful boxset, complete with new short stories and other extras! I’ve had so much fun creating them and I’m eager to share them with you. It’s tentatively scheduled for a summer release — more information will be forthcoming!

Thanks again to everyone and enjoy your summer!