Are you planning for a writers’ conference this summer? Or perhaps you’re planning to start querying? (Good for you!!) Either way, words like tagline or synopsis or blurb can strike fear in your heart. For the next several weeks, my blog posts will help you identify what agents and publishers want. I’ll cover some of the major items in an author’s arsenal: synopsis, blurb, one sheet, and this week’s focus, Taglines and Loglines.
Tagline. Logline. They sound similar, but they’re not. What are the differences?
While not every book has a tagline, a proposal may require one. (Each publisher’s requirements may be a little different.) It can also be called a sales handle. A tagline’s main purpose is to hook the reader. It should be catchy, intriguing, and give a hint of what the book is about. One-liners work best and generally no longer than ten words. Some examples: “Remember it’s only a game.” (Caraval), “Let them fear her.” (Wicked Saints), “Let the magic begin.” (Harry Potter and the Sorcerer’s Stone) One of the best examples I ever read was for Percy Jackson and the Lightning Thief. “Half boy. Half god. All hero.”
A logline is different. It’s one sentence (and one sentence only) about 35-45 words that shares what your story is about in an entertaining manner. You’ll need this when you sit down at a table to have lunch, and the acquisitions editor across from you says, “So what’s your story about?” This really happened to me. Since I was a total noob at the time, I stumbled over my words. She was interested anyway and invited me to pitch to her later. Hopefully, your logline will be better than mine and the other person will beg for more.
If this sounds like an elevator pitch, it’s not — it’s shorter. Some guidelines also call this a promo sentence. (Don’t you just love how there are several different labels for the same thing?) Anyway, the logline should establish setting, protagonist, problem, an antagonist, conflict/action, and goal.
Sounds difficult, right? But you can do this! Remember–practice makes perfect. Pick a few of your favorite television shows and work up a logline for them. (Bonus hint: Don’t use a rhetorical question in your logline—it has to be a sentence.) If you’d like more information on how to craft this magical unicorn, check out the article at https://blog.celtx.com/learning-series-lesson-1-creating-a-logline/. It goes a little deeper on how to begin setting one up.
One final note: while taglines display your knowledge of how to sell your book, an agent will probably never ask for one in a pitch. She or he will ask for your logline (“What’s your book about?”), so if you only have time to work on one of these things, make it your logline.
Also, if you’ve beta read or critiqued the Firebrand Chronicles, blogged or posted on social media, left a book review, gushed about them to a friend, or stopped me on the street to say you liked the book or asked about the next one–THANK YOU. Knowing my stories gave you the chance to escape to Linneah with Brenna and Baldwin for a few hours is a huge honor.
I’d originally had another post for today– something about plotting vs. pantsing and how’d I’d used both for the Firebrand Chronicles, blah, blah, blah. 🙂
ted.
Some might say it was my hard work paying off. While I’m certain hard work is part of it, it’s not ALL of it. Lots of writers work hard–we have to because the market is super-competitive. Part of it is about surrender, loosening a grip on a dream so Someone can shift it, manipulate it into something better. And part of it is also listening to that voice that tells you, this is what you’re put on earth to do, this is why you’re here.
moving forward, still as much in love with writing as ever before. My next project (a Snow White retelling) is already “finished” although the plot holes need to be plugged. 🙂 For right now, I’ll let it simmer and enjoy Burn‘s release-day celebration!!!
Spark, (Book one of The Firebrand Chronicles) is about Brenna James, who’s just a normal ADHD teen. You know, going to school, hanging out with friends, shooting fire from her bare hands…um, what? When her mother disappears, Brenna will do anything to find her. Even travel through a portal. But life on the other side involves intimidating griffins, cryptic prophecies, and elusive enemies. With the help of her new friend Baldwin, she must choose wisely whom to trust or lose everything.
Hi, lovelies! Today, I’m thrilled to host author Laura Zimmerman on my blog to talk about her debut novel KEEN!
It’s been a long wait but Kristina Mahr has finally given us the second book in her duology. I loved All That We See or Seem (here’s 
Kristina Mahr devotes her days to numbers and her nights to words. She works full-time as an accountant in the suburbs of Chicago, where she lives with her two dogs and two cats, but her true passion is writing. In her spare time, she enjoys spending time with her family and friends, reading, and waking up at the crack of dawn every weekend to watch the Premier League.
When I first began writing Spark (which was initially called The Sacred Veil), my youngest daughter entered kindergarten. She was diagnosed with ADHD inattentive in second grade. I was thrilled to have answers to why she did the things she did, and our family began learning about the world of neurodiversity. (Neurodiversity includes autism, dyslexia, dyspraxia, ADHD, as well as other neurological conditions.) I became an expert, if not in ADHD, then at least in my child and her needs. But where were the fantasy books with an ADHD main character? (I don’t count Percy Jackson—his ADHD and dyslexia is explained away when he discovers he’s a demi-god. A missed opportunity, in my opinion!) There were too few neurodiverse characters, and the idea of a main character with ADHD was born.