I find news stories about Harry and Meghan’s exit from royal life, unusual weather, and the Anheuser-Busch controversy interesting.
If you’re not familiar with this latter story, let me give you a short recap. In April, Bud Light’s (now ex-) marketing VP wanted to update Bud Light’s “fratty” and “out of date humor” image. Anheuser-Busch contacted transgender activist/social media influencer Dylan Mulvaney. In short order, a TikTok video surfaced of Dylan popping open a can of Bud-Light to celebrate 365 days of Girlhood. The result was not what AB expected. Kid Rock used cases of Bud Light for target practice, other celebrities spoke out against the campaign, and current customers expressed dissatisfaction. Bar owners pulled the beer from their shelves and refused to sell it. While a few celebrities offered support for Bud Light’s new campaign, the boycott against Bud Light was gaining steam.
At this point, Anheuser-Busch released a statement: “We are in the business of bringing people together over beer.” (Since I’m not a beer drinker, I can’t comment on the validity of this statement. I live near a Big Ten college, and usually when people are “brought together over beer,” it’s an opportunity for dumb decisions to be made.) So, what’s the thing Anheuser-Busch didn’t do? Issue a statement supporting their new campaign. Instead, they claimed the specialty cans decorated with Dylan’s face weren’t available for sale. (Um…so what?)
There was so much serious backlash and hate, Dylan left the country because it “didn’t feel safe” at home. Bud Light’s stock plummeted. They received the dreaded star at Costco (indicating it would be discontinued), and now they’re facing massive lay-offs.
Despite Anheuser-Busch’s expansive reach, they were unaware of their consumer demographic. According to The Wise Sage, otherwise known as Google, most beer drinkers are male and between the ages of 21-34 who enjoy sports, socializing, and humor. (Obviously, there also are plenty of conservatives drinking beer, proven by the boycott.)
So what happened here? A few interesting things. 1. Anheuser-Busch didn’t (to quote Shania Twain) “dance with one who brought you.” When the campaign turned into a five-alarm dumpster fire, they withdrew. Can you imagine those emergency marketing meetings? 2. Anheuser-Busch showed they don’t know their customers (or they aren’t aware of the current woke/anti-woke divide). Rather than pick a popular comedian or a young actor, they picked a social media influencer/activist. 3. In an effort to broaden their reach and make more money, they messed up by trying to fix something that wasn’t broken.
My heart goes out to Dylan. Sexual diversity/identity is a hot button issue. But nobody, regardless of how they identify themselves, should feel the need to leave their home because they feel unsafe.
I don’t know where Anheuser-Busch will go from here. They ignored the LGBTQAI+ community’s request for support. They also didn’t apologize to their current “fratty” customers, and instead fired two marketing employees in charge of the campaign. They’re spinning their wheels, afraid to make a stand and state where their support lies.
How would you have handled the situation, either the marketer’s request for Bud Light’s new image or the resulting dumpster fire? Leave your ideas in the comments below. (And if you want more articles like this, as well as book reviews and other news, sign up for my monthly newsletter! I’d love to stay in touch.)




Princess Penelope has been the object of gossip and ridicule ever since she returned home in disgrace following her failed engagement to the Crown Prince of Imperia. When her father offers a new start in a country far across the sea, she has no choice but to accept.
Today as part of the StoryQuest Academy Clean Fiction Blog Tour, I wanted to share some of the inspiration behind The Firebrand Chronicles (includes Spark, Flare, & Burn).
I’m a firm believer God gives each of us a special gift that makes us unique and distinctive. This fact and the question “What if…?” inspired the beginning of my YA portal fantasy trilogy the Firebrand Chronicles.
Here’s a little more about Spark:
Spark (and the entire Firebrand Chronicles boxed set!) is available at Amazon (
Today, we welcome a guest post from Laura Zimmerman, author of Keen and the soon-to-be-released Lament! For those of you who think fantasy writers don’t do research, think again! Laura studied up on faerie folklore to write these wonderful tales of magic!
But when I learned there would be a boxed set, with all three of my books plus some extra stories included, it was hard to imagine. Today that news is a reality as the

Can you think of anything better than more Fantasy and Sci-Fi titles to put under your Christmas tree?
After Burn was released, there was a flurry of emails between me and my publisher discussing this. I got to work and wrote four short stories about Brenna and beloved side characters. It was a lot of fun to flesh out the world of the Jasper Territory a bit more. I’m thrilled to share it all with you!
Ylva was raised by wolves. That is the story her clan tells of their Wolf Queen. The truth is far more miraculous. Her Gift, bestowed by the Light, enables her to see deep inside the hearts of men. Prince Rohan considers the Light mere superstition and only believes in what he can see with his own eyes. But a great evil is infecting the Four Realms. The battle between the Light and the Darkness is no longer bound to human hearts, and words Ylva and Rohan thought were just legend are being whispered again. The dragon is rising.
Tabitha Caplinger gets way too emotionally invested in the lives of fictional characters, whether it’s obsessing over a book or tv show, or getting lost creating her own worlds. Tabitha is the author of The Chronicle of the Three Trilogy, a Christian urban fantasy, and a lover of good stories and helping others live chosen. When she’s not writing book words, she’s reheating her coffee, binging a new show or teaching God’s Word to students. Tabitha, her husband and two beautifully sassy daughters desire to be Jesus with skin on for those around them. They live to love others…and for Marvel movies.

in, and Arvandus. Spending all that time with them made me imagine what else could happen to them. After finishing a story, I usually imagine different connecting points between characters and plot. Even my short story “Everwild” (which is in the anthology Mythical Doorways and is FREE, BTW…) is already a four-book series in my head. I have plenty of adventure and mayhem planned for half-fae Flint and full-fae Lila. I just can’t get all my projects written as quickly as I’d like.