What exactly is a street team? Many people don’t know what they are or what they do. Street teams started back in the 90’s with urban record labels. Super-fans would pass out demo tapes and handouts to friends and talk up the bands, promoting by word-of-mouth. In return, the street team would receive items like concert tickets, backstage passes, limited edition merchandise, and groupie status.
The trend has now moved to include authors and their books. The fans promote the author, thereby acquiring rewards and insider status, while the author attains access to a wider audience.
There are several steps to setting up a street team. After the author thinks of a catchy name for his/her street team, a Facebook page is usually set up as a central headquarters. People can ask to join, and many times, the author will have the individual fill out a short application using an online tool (like Google Form). The author learns a little more about the person, guaranteeing they’re a good fit. As launch day draws closer, the street team is set into motion. What are some things street teams can do? They can:
- hand out bookmarks to libraries, bookstores, and cafes/coffee shops
- request the author’s books at their local libraries and bookstores
- tell friends and relatives about the book
- share an honest review on Amazon, Goodreads, and/or Barnes & Noble (one of the best ways to show love to your favorite author!)
- create social media posts and/or tweets to share information
Now the next question may be, what do street teams member get? Pretty much whatever the author chooses. It’s only limited by imagination. For example, my street team (The Pyromaniacs) can receive:
- the chance to participate in a special drawing; the grand prize is naming a character in my next book Flare
- exclusive opportunities to complete missions and win prizes
- insider information on my books and updates on the writing process and current projects
- the chance to win an autographed copy of Spark
- a street team members-only short story written about the characters in Spark
Many authors swear by street teams and the community they provide. I’m a marketing newbie, still learning what works and what doesn’t. But I believe the ability to connect with readers is invaluable.
So if you’ve already joined The Pyromaniacs, thank you from the bottom of my heart. You’re the reason I wrote this story. If you haven’t joined The Pyromaniacs yet, why not? I’d be thrilled to have you be a part of this journey.


A mortal alchemist. A faerie king. A bond that transcends death.
Author bio:
Get feedback (but not from your parents, siblings, or other family relatives. Do not expect honest feedback from anybody who really loves you.) Maybe a stranger in Walmart would be a good choice. Just kidding–sort of. When you want to hear nice things, give it to a family member. If you want the honest truth, give it to someone who’s not related and doesn’t care about damaging your fragile ego. You might not agree with all of their comments, and that’s okay. It is, after all, your story. But the feedback’s another point of view, and you can make the choice to change the story or not. An important side note: if several beta readers (also known as unprofessional readers) say the same thing, take a good, hard look at the story. They see something you don’t.
I’m a big fan of Valentine’s Day, although I try to show my loved ones I love them all year round. It was harder when I was younger. So much emphasis placed on couples and dating and well, I was single. Even after I started dating, I still rebelled against the idea. My first year of college I celebrated Valentine’s Day by wearing all black… What can I say? It was an experiment. Now I’m older (and hopefully wiser), and I’ve learned Valentine’s Day is so much more than a day to celebrate that special someone.
This idea is versatile. It’d work for any month or any special person. You don’t need to wait for Valentine’s Day. Who wants to wait for a special holiday to tell someone how much they’re loved? Or maybe do a month of I love you’s–tell a different person each day how you feel about them.
Today is a snow day. Snow started falling yesterday afternoon and by 5:30 this morning, the school called to declare a two-hour delay. Two hours later, they called again to cancel. So I slept in. This is my typical response to a snow day, because most days I’m up by 6:00. I like sleep and will find excuses to indulge. The snow’s been lightly falling all day, a soft blanket of beautiful white, decorating bare branches and pines with a fleecy white veil. My last check revealed a total of six inches—and it’s still coming.
As the parents of two munchkins, my husband and I have had to lay down some rules. For example: no electronics in the bedroom, always tell the truth, and homework before fun. When the kids were smaller, we also had “Try one bite of everything on your plate.” (That one still sometimes gets pulled out when I feel adventurous and try a new recipe.) Many of these rules are probably very familiar to parents across the world. But we’ve had to institute a few unusual ones, too. One, a holdover from my childhood, is no singing at the table. I’m still not sure why, but I think the logic behind it is, if you’re singing, you’re not eating. And as a kid, I was a slow eater. Very slow.
In response, we created, “No movie lines, TV lines, or music lyrics at the table.” Sometimes my husband or I will slip with “Everything’s perfectly all right now. We’re fine. We’re all fine here now, thank you. How are you?” (from Star Wars IV) or “I don’t know what they taught you in France, but rude and interesting are not the same things.” (from French Kiss.) But my kids store pages and pages of dialogue from all the Pixar movies, Disney movies, and most recently, anime shows. (You know you’ve experienced a rare thing when your English-speaking kids sing a whole song in Japanese.)
But this year, I’ve found a weakness, a behavior I want to fix. I interrupt others, speaking over them as I cringe inside with embarrassment. I could blame it on self-centeredness, or social awkwardness, or narcissism (which, here we go again, makes me feel like a failure, because I don’t like to think I have those problems). But I’ve always talked fast and thought fast, and my amazing family loves me anyway. With people who don’t know me well, I struggle to keep my mouth shut when a thought pops into my head. I’m afraid I’ll forget it. But with 40+ years of living this way, I’m determined to end the rudeness. I’ve had a couple victories in the last week, and I’m looking for many more in 2017.
Imagine: you’re at home, you’ve finished the laundry teetering in the baskets, swept the floor, and your children (if you have them) are playing, happy, and quiet. (If they’re quiet, go check them. Now. You’ll thank me later.)