Tag: proposal

Creating a One Sheet

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What is a One Sheet?

One sheets are strange animals. Part graphic design, part advertising copy, part business card, they’re not often needed in proposals. Sometimes they’re asked for at in-person pitches, but this is largely dependent on the person you’re meeting.

They’re one page (surprise, surprise) and include all the important information—title, word count, tagline (if you have one), blurb, an eye-catching graphic, contact information, bio, and headshot. If you’ve completed all the other items mentioned in my previous blog posts (here, here, and here), your most pressing issue will probably be finding the right graphic. There are plenty of good free graphics on Unsplash, Pixabay, Pexels, and Bing. Go more for a professional look, less cutesy. That adorable paw print pattern you were going to use for your werewolf shifter novel? Yeah, don’t. Readability is key. Use a clean font—save that cool Gothic Script for another project.

I have a love/hate relationship with the one sheet. While they can be fun, they take valuable time from agonizing over, er, I mean revising my synopsis or blurb. After you’ve finished your one sheet, do a test run. A graphic may look perfect on the computer, but be an absolute nightmare once it’s competing with all the information on the page. For example, I’d originally planned a full-page, fiery graphic for my one sheet about Spark, Book One of the Firebrand Chronicles. But on the page, there were sparks and flames consuming my valuable contact information. It was too much. I found a smaller graphic that just spanned the top half of the page.

While I’d love to tell you to skip a one sheet, because many of us are writers, not graphic designers, I used one when pitching to an agent. I’d thrown a few in a folder on my way out the door to a one-day writing workshop. When a last-minute opening became available, I signed up to pitch to an agent. I slid the one sheet across the table and waited, shaking, while he spent a few seconds scanning it. He nodded, asked a few questions, and it gave me some time to ease into the situation. To be honest, I think what was written on it was more important than the cool flame graphic scrolling across the top. So, it’s really up to you.

If you’ve done your best with all the other items in your proposal, the most important thing you can do is relax. Remember to breathe. Say a prayer. Then,  take all your nervousness and turn it into excitement. Be animated (not wooden) and share with the other person all the cool things about your story!

Happy pitching!

Taglines vs. Loglines

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Are you planning for a writers’ conference this summer? Or perhaps you’re planning to start querying? (Good for you!!) Either way, words like tagline or synopsis or blurb can strike fear in your heart. For the next several weeks, my blog posts will help you identify what agents and publishers want. I’ll cover some of the major items in an author’s arsenal: synopsis, blurb, one sheet, and this week’s focus, Taglines and Loglines.

 

Tagline. Logline. They sound similar, but they’re not. What are the differences?

While not every book has a tagline, a proposal may require one. (Each publisher’s requirements may be a little different.) It can also be called a sales handle. A tagline’s main purpose is to hook the reader. It should be catchy, intriguing, and give a hint of what the book is about. One-liners work best and generally no longer than ten words. Some examples: “Remember it’s only a game.” (Caraval), “Let them fear her.” (Wicked Saints), “Let the magic begin.” (Harry Potter and the Sorcerer’s Stone) One of the best examples I ever read was for Percy Jackson and the Lightning Thief. “Half boy. Half god. All hero.”

A logline is different. It’s one sentence (and one sentence only) about 35-45 words that shares what your story is about in an entertaining manner. You’ll need this when you sit down at a table to have lunch, and the acquisitions editor across from you says, “So what’s your story about?” This really happened to me. Since I was a total noob at the time, I stumbled over my words. She was interested anyway and invited me to pitch to her later. Hopefully, your logline will be better than mine and the other person will beg for more.

If this sounds like an elevator pitch, it’s not — it’s shorter. Some guidelines also call this a promo sentence. (Don’t you just love how there are several different labels for the same thing?) Anyway, the logline should establish setting, protagonist, problem, an antagonist, conflict/action, and goal.

Sounds difficult, right? But you can do this! Remember–practice makes perfect. Pick a few of your favorite television shows and work up a logline for them. (Bonus hint: Don’t use a rhetorical question in your logline—it has to be a sentence.) If you’d like more information on how to craft this magical unicorn, check out the article at https://blog.celtx.com/learning-series-lesson-1-creating-a-logline/. It goes a little deeper on how to begin setting one up.

One final note: while taglines display your knowledge of how to sell your book, an agent will probably never ask for one in a pitch. She or he will ask for your logline (“What’s your book about?”), so if you only have time to work on one of these things, make it your logline.