Are you planning for a writers’ conference this summer? Or perhaps you’re planning to start querying? (Good for you!!) Either way, words like tagline or synopsis or blurb can strike fear in your heart. For the next several weeks, my blog posts will help you identify what agents and publishers want. I’ll cover some of the major items in an author’s arsenal: synopsis, blurb, one sheet, and this week’s focus, Taglines and Loglines.

Tagline. Logline. They sound similar, but they’re not. What are the differences?

While not every book has a tagline, a proposal may require one. (Each publisher’s requirements may be a little different.) It can also be called a sales handle. A tagline’s main purpose is to hook the reader. It should be catchy, intriguing, and give a hint of what the book is about. One-liners work best and generally no longer than ten words. Some examples: “Remember it’s only a game.” (Caraval), “Let them fear her.” (Wicked Saints), “Let the magic begin.” (Harry Potter and the Sorcerer’s Stone) One of the best examples I ever read was for Percy Jackson and the Lightning Thief. “Half boy. Half god. All hero.”

A logline is different. It’s one sentence (and one sentence only) about 35-45 words that shares what your story is about in an entertaining manner. You’ll need this when you sit down at a table to have lunch, and the acquisitions editor across from you says, “So what’s your story about?” This really happened to me. Since I was a total noob at the time, I stumbled over my words. She was interested anyway and invited me to pitch to her later. Hopefully, your logline will be better than mine and the other person will beg for more.

If this sounds like an elevator pitch, it’s not — it’s shorter. Some guidelines also call this a promo sentence. (Don’t you just love how there are several different labels for the same thing?) Anyway, the logline should establish setting, protagonist, problem, an antagonist, conflict/action, and goal.

Sounds difficult, right? But you can do this! Remember–practice makes perfect. Pick a few of your favorite television shows and work up a logline for them. (Bonus hint: Don’t use a rhetorical question in your logline—it has to be a sentence.) If you’d like more information on how to craft this magical unicorn, check out the article at https://blog.celtx.com/learning-series-lesson-1-creating-a-logline/. It goes a little deeper on how to begin setting one up.

One final note: while taglines display your knowledge of how to sell your book, an agent will probably never ask for one in a pitch. She or he will ask for your logline (“What’s your book about?”), so if you only have time to work on one of these things, make it your logline.