What is a One Sheet?

One sheets are strange animals. Part graphic design, part advertising copy, part business card, they’re not often needed in proposals. Sometimes they’re asked for at in-person pitches, but this is largely dependent on the person you’re meeting.

They’re one page (surprise, surprise) and include all the important information—title, word count, tagline (if you have one), blurb, an eye-catching graphic, contact information, bio, and headshot. If you’ve completed all the other items mentioned in my previous blog posts (here, here, and here), your most pressing issue will probably be finding the right graphic. There are plenty of good free graphics on Unsplash, Pixabay, Pexels, and Bing. Go more for a professional look, less cutesy. That adorable paw print pattern you were going to use for your werewolf shifter novel? Yeah, don’t. Readability is key. Use a clean font—save that cool Gothic Script for another project.

I have a love/hate relationship with the one sheet. While they can be fun, they take valuable time from agonizing over, er, I mean revising my synopsis or blurb. After you’ve finished your one sheet, do a test run. A graphic may look perfect on the computer, but be an absolute nightmare once it’s competing with all the information on the page. For example, I’d originally planned a full-page, fiery graphic for my one sheet about Spark, Book One of the Firebrand Chronicles. But on the page, there were sparks and flames consuming my valuable contact information. It was too much. I found a smaller graphic that just spanned the top half of the page.

While I’d love to tell you to skip a one sheet, because many of us are writers, not graphic designers, I used one when pitching to an agent. I’d thrown a few in a folder on my way out the door to a one-day writing workshop. When a last-minute opening became available, I signed up to pitch to an agent. I slid the one sheet across the table and waited, shaking, while he spent a few seconds scanning it. He nodded, asked a few questions, and it gave me some time to ease into the situation. To be honest, I think what was written on it was more important than the cool flame graphic scrolling across the top. So, it’s really up to you.

If you’ve done your best with all the other items in your proposal, the most important thing you can do is relax. Remember to breathe. Say a prayer. Then,  take all your nervousness and turn it into excitement. Be animated (not wooden) and share with the other person all the cool things about your story!

Happy pitching!